Nestlé ChocFest campaign: interactive vending machine
The touchscreen-enabled app was part selfie-booth and a part jukebox. People triggered the app with a purchase, could take a selfie with their chocolate in hand and then select a track to be played. In only a few days we sold more than 500 chocolates and over 600 selfies were taken.
THE TECH BEHIND THE SCENES
Python-based touch screen driven application, running on a Cubie Board and attached to a 30" screen. Infra-red sensors detected the presence of a falling object in motion and triggered our app.
CONTENT GATHERING & DISTRIBUTION
A custom built CMS gathered all images from the Cubie Board at timed intervals and we were able to not only gather selfies related to the campaign but also real-time stats on purchases and purchase times.